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The informal chats, debates
and banters remain deliciously satisfying and insightful. But we wanted
more and more we got from LEDOM's prime mover, Mackett Hidalgo - Founder
and Director:
QUESTION.-: How do you assess the current crop of LEDOM Models?
We are very proud of our galleries, it has been approximately 20 months
of constant open calls, scouting and research not only in the USA, but
as you know, also in Brazil and Europe, Spain, Rumania and Germany to
be exact.
All this with the intention to be able
to present a roster worth of recognition not only by our clients but
also by anyone in this industry. Our models are the heart of the agency.
QUESTION.-- What makes them special
and unique, How competitive are they?
Everyone is so unique in their own look, style and personality. As I
mentioned in previous interviews, LEDOM's models are confident, charismatic
and prepared. Our models are managed as individuals, never placed in
competition with one another. All of them are provided with every opportunity
to realize success based on their uniqueness, be it personality, style
or both.
QUESTION.-: Your expansion has reached
Brazil, and has now begun targeting Europe. How do you choose WHERE
to find new models next?
There is not strategy there, we concentrate our scouting in those places
which are known by having some of the greatest looks in the trade. However,
we are always looking for those virgin places where looks and faces
are always striking, just look at our models from Rumania.
QUESTION.-: Any chance you could expound
on the agency's direction? Is it a secret strategy or are you willing
to say more and reveal more?
We are driven to avoid what others do. By nature, instinct and inclination,
we are NOT an agency really into the habit of following trends and rules.
We are more into setting them, but not for the sake of being different.
We do it for the sake of finding better ways. Within this development,
we will continue the search for those striking looks. Within the next
following months, we will contemplate the idea and aperture of our female
section.
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